How to
How-to guides for consumer goods innovation
Each answers one question properly and stays useful. Nothing gated. Bring a rough idea and Bampot works it up into a concept, the strategy and the briefs to build it.
Guide
How to turn a product idea into a concept
What to do once you have an idea, and before you have anything to show.
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Guide
How to write a new product development brief
Specifying the consumer problem worth solving, for a consumer product rather than software.
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Guide
How to research a new product idea
Matching the research method to the kind of innovation, and to what you need it to do.
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Framework
The Breakout Curve
Why most innovation doesn't add value, but some innovations redefine their categories.
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Judgement
Is my product idea worth pursuing?
Judging an idea against the Breakout Curve and the four signatures.
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Framework
What makes a strong product concept
The anatomy: consumer, tension, benefit, reason to believe, format and price.
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