Real briefs, real categories.

Every case study here is a real Bampot run, shown exactly as it came back.

Functional drinks

Clarity

Where does US functional soda break next, past probiotics and protein? A clear soda for a clear head, worked from a one-line brief to a defensible concept and the briefs to build it.

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Functional food

CreateMe Better

Build a food brand around creatine before the incumbents move. Worked from a one-line brief to The Standing Order, a weekly box of everyday foods each carrying your daily dose, and the briefs to build it.

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More categories to come.