Real briefs, real categories.
Every case study here is a real Bampot run, shown exactly as it came back. Read them as the Breakout Series →
Off Switch
Teen acne, treated at the cause rather than the surface. Worked from a one-line brief to Off Switch, the one nightly gel that targets the stress hormone behind breakouts, and the briefs to build it.
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Clarity
Where does US functional soda break next, past probiotics and protein? A clear soda for a clear head, worked from a one-line brief to a defensible concept and the briefs to build it.
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CreateMe Better
Build a food brand around creatine before the incumbents move. Worked from a one-line brief to The Standing Order, a weekly box of everyday foods each carrying your daily dose, and the briefs to build it.
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Normal 28
Normal skin, not better skin. One vial a night, twenty-eight nights, then it's finished, a managed way back down for people who can't just stop. Worked from a one-line brief to the concept and the briefs to build it.
See the full brief →More categories to come.