Breakout Series
The Breakout Series
Real category questions, run through Bampot and shown as they came back. Each episode names a gap a category has been treating around, and the concept that answers it.
Teen skincare
Teen skincare may be treating the wrong thing
Almost everything sold against teen acne treats the face as the problem. Teenagers have a different explanation. The concept: Off Switch.
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Skincare
Normal skin, not better skin
A category that keeps selling the next step to people whose skin is suffering from too many. A managed way back down. The concept: Normal 28.
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Functional food
A food brand built around creatine
Build it before the incumbents move. From a one-line brief to The Standing Order, a weekly box of everyday foods each carrying your daily dose.
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Functional drinks
Where functional soda breaks next
Past probiotics and protein, where does US functional soda go? A clear soda for a clear head. The concept: Clarity.
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